Angela Edgeworth isn’t your typical shoe saleswoman. Don’t look for stylishly uncomfortable footwear in her pediped store, which opened June 1 in Town Square. Oh, Edgeworth is all for style—pediped shoes are nothing if not cute. But the real emphasis is on the health of the small feet that fill those shoes.
After Edgeworth saw a gap in the market when searching for orthopedic-friendly shoes for her newborn daughter, the Henderson-based mother researched the structure and needs of kids’ feet. She became inspired enough to make a career of what she learned. In 2004 she founded pediped and began designing leather-soled shoes that met her standards. Along the way, pediped was awarded the American Podiatric Medical Association Seal of Acceptance for the promotion of healthy foot development. Today, the company makes 120 shoe designs for kids, from newborn to 8 years old.
Since its inception, pediped has sold its shoes in 2,000 retailers nationwide and online through the likes of Amazon and Zappos, but the Town Square store (6593 Las Vegas Blvd., South, 564-2246) is the first shopping-mall outpost (pediped also sells from its website, pediped.com, and a space next to the company’s headquarters in Henderson).