Life Is Beautiful … With Patience

25,000

Estimated attendance at the inaugural two-day Coachella Valley Music and Arts Festival in 1999.

0

Coachella attendance in 2000 (it was canceled amid financial concerns).

180,000

Number of people who bought passes to the 2013 Coachella Festival.

$47 million

Gross ticket-sale revenue in 2013 for Coachella promoter, Goldenvoice.

$254 million

Reported economic impact from the 2013 festival for the host town of Indio, California.

“For Southern California, this could be the start of something really special.” – Goldenvoice president and Coachella Festival founder Paul Tollett, circa 1999.

“I look at Downtown and see a huge opportunity for a community in desperation in a lot of ways.” – Rehan Choudhry, founder of the Life Is Beautiful festival, scheduled for Downtown on Oct. 26-27.

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