Estimated attendance at the inaugural two-day Coachella Valley Music and Arts Festival in 1999.
Coachella attendance in 2000 (it was canceled amid financial concerns).
Number of people who bought passes to the 2013 Coachella Festival.
Gross ticket-sale revenue in 2013 for Coachella promoter, Goldenvoice.
Reported economic impact from the 2013 festival for the host town of Indio, California.
“For Southern California, this could be the start of something really special.” – Goldenvoice president and Coachella Festival founder Paul Tollett, circa 1999.
“I look at Downtown and see a huge opportunity for a community in desperation in a lot of ways.” – Rehan Choudhry, founder of the Life Is Beautiful festival, scheduled for Downtown on Oct. 26-27.