As I embarked on a hardhat tour of the nearly complete Krave Massive, I wasn’t sure what to expect from the world’s largest gay club-to-be. As a straight man, I wondered, “Will I feel excluded or welcomed?”
The first mega-club Downtown, Krave Massive will cater to the gay community but also intends to be straight-friendly. The space is epic and innovative; Tony Hsieh’s Downtown Project is a partner. Owner Kelly Murphy has been a leader in Las Vegas gay nightlife starting with the original Krave. Today his footprint includes Krave Massive’s neighboring brother-property Drink & Drag; Heaven pool party, a partnership with Eduardo Cordova Presents at the Hard Rock Hotel; and the soon-to-open Boys Social Lounge.
Like Drink & Drag, which attracts about 30 percent straight customers, Krave Massive will likely become a popular gay playground where daring or inquisitive straight guests will be a welcomed contingent. I’m pleased to be among that contingent. Needless to say, I found the space really impressive. Here’s what I learned on the tour.
A Truly Massive Club
When Krave Massive opens June 15, it will be the world’s largest gay nightclub, with 89,000 square feet, a capacity of 4,200, five dance floors and five theaters—each with unique themes.The Neonopolis space was formerly occupied by more than a dozen movie theaters, and required $15 million in renovations.
The main dance floor has a performance stage, 10 VIP booths, a large bar, $350,000 of new ceiling-projected LED tech, rigging for Cirque du Soleil-style aerials and acrobatics, confetti/CO2/bubble/snow/foam blasters and eight speaker towers blasting 149 decibels of Top 40. A Hip-Hop Room features stadium-style seating, while the Indulge Lounge will be VIP members-only, with a private elevator and access to other VIP mezzanines.
Automated Pickup Artist
The Indulge Lounge will offer a proprietary Boy Hunter iPad app to help guests meet and greet. First, VIPs tell hosts what they’re looking for, such as “an athletic boy with blond hair and blue eyes.” Then hosts walk around looking for customers who fit the bill. VIPs actually see what the hosts see in the iPad, then click “yes” or “no,” prompting the host to invite favorable candidates back to the VIP booth. Modern-day yentas, perhaps?
Krave Massive features five theaters for ticketed shows—Tickled Pink Comedy Club, for gay and gay-friendly comedians as well as Rocky Horror Show-style performances; Boots & Boys, a gay nod to Chippendales with a hydraulic stage; two smaller theaters for Guest House Films, showing “mainstream” gay cinema; and a soon-to-be-announced resident drag show. All show prices include entry to the nightclub.
Diverse Dance Floors
Owners plan a second phase beginning mid-summer, when the last three dance floors open—Latin, EDM, and country. Theatrical and voyeuristic, the Latin Room features raked amphitheater-style seating, a small dance floor and repurposed piping to form the base of LED trees. For the EDM room, Krave will partner with 3Opolis and Dream Factory to create a 3D nightclub environment where holographic visuals transform night into day, a field to a castle, etc.
Krave marketing director Anthony Pecora says the Country Room targets an “underserved downtown community.” It’ll feature a repurposed 1974 Winnebago as a DJ booth.
Coming next year: a rooftop beach club rotunda featuring an additional 16,000 square feet with cabanas and a view of Downtown and Fremont Street.
What do you think of plans for the new gay megaclub? Psyched to check it out? Let us know in the comments section below.