Partying is Serious Business

Insomniac presents the second annual EDMbiz conference June 18-20 at the Cosmopolitan before the Electric Daisy Carnival kicks off June 21-23.

If you’re wondering what’s the point of an electronic dance music conference, consider this: EDM has become big business, with everyone from venture capital firms to big brands and advertisers hopping aboard. No longer just ancillary income, nightclub revenue has played a key role in helping casinos rebound from the recession.

As EDM becomes a serious market, it commands its very own conference, and EDMbiz is nicely positioned as an early mover with support from Insomniac’s massive festival, EDC.

The convention includes two days of panels, keynotes and presentations with the genre’s top talent—both artists and business influencers. Diverse members of the EDM ecosystem will come together to discuss topics related to advertising, licensing, social media, technology, festivals and sustaining credibility amid commercial growth. Of course there will also be three nights of exclusive Insomniac nightclub and pool parties at Lavo, Marquee, Surrender, Tao, Tryst and Thursday night’s closing night party at the Cosmopolitan’s Boulevard Pool with a performance by Infected Mushroom.

The list of speakers is huge; for a full list see I’m personally most interested in seeing these five:

• James Barton, President, Live Nation Electronic Music in a keynote conversation with Pete Tong.

• Rob Light, Managing Partner and Head of Worldwide Music, Creative Artists Agency, discussing CAA’s global EDM strategy, its relevance to the agency’s film and TV business, and the Daft Punk effect.

• A conversation between Marc Geiger (head of William Morris Endeavor’s music division) and Perry Farrell, co-creators of Lollapalooza in 1991.

• Geronimo, Director of Programming Electronic/Dance Format, Sirius XM

• Vivien Lewit, Director Content Partnerships Music, You Tube

Artist “delegates” include Pete Tong, Afrojack, Steve Aoki, Dash Berlin and Dirty South.

Three topics that piqued my interest:

• Growth & Investment: Leading money managers and financiers talk growth potential and key investment opportunities in dance music and peripherally associated businesses.

• Content is King: More than most genres, EDM dominates the digital space. What are the best strategies for generating original content, and how can you monetize content online?

• Festivals of the Future: Leading festival promoters and talent reps discuss the latest trends in the field, along with innovations and challenges in the festival arena.

For conference information and registration, visit

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By Vegas Seven Staff