Best Look

Helene Pearl-Zurlo



Standing out amid the glitz and glamour of Las Vegas is no easy feat, but Helene Pearl-Zurlo manages it with panache. While most of us are happy to leave the house in one piece, the professional personal shopper regularly departs wearing fashion-forward pieces by obscure Belgian designers with a dash of Chanel pearls. Her secret weapon? An acute fashion instinct that allows her to spontaneously dress with the precision of a big-time fashion editor. “I kind of just throw things on as I go along, and eventually it all works out,” she says, describing her style as an avant-garde blend of New York roots with time spent living among the stars in SoCal. A typical day’s look might showcase tailored pieces by Yohji Yamamoto or Haider Ackermann, topped with jewelry sourced from antique stores or one of Pearl-Zurlo’s favorite pieces: a fur cape purchased in Italy.

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Jason Strauss


Jason Strauss

The tastemaker and nightlife impresario is a partner of Tao Group, a leading restaurant and nightlife company that develops, owns and operates numerous high-profile food and beverage facilities nationwide, including Tao, Lavo and Marquee. Along with his partners, Strauss was named Hospitality Operator of the Year by Nightclub & Bar in 2006, and their work with Marquee has been profiled as a case study by Harvard Business School.