You’ve probably eaten at Paymon’s on Maryland Parkway many times without noticing the small shop two doors down. Yet this discreet strip-mall cell holds a wonderland of not only swimwear but also expertise in what to buy and how to use it. Swim2000 is endowed with an impressive product line and deep institutional knowledge. It began as a mail-order company in 1994, and the brick-and-mortar store opened seven years later. Staff includes current and former swimmers who can wax philosophic on the way varying fabrics will react to chlorine versus salt water. That and the outlet-like pricing hooks most people, but Swim2000 sweetens the deal with loyalty cards that reward return customers with discounts. And the shop has evolved with the times, adding triathlon products to its fitness and competitive swim lines.
696-9290, 4137 S. Maryland Pkwy., Swim2000.com.