Already a hot spot for vacationers, Las Vegas will soon be a destination for surfers—internet surfers, that is.
The Internet Corporation for Assigned Names and Numbers, known as ICANN, recently announced that they will be giving top-level internet domain names (usually a .com or .org) to cities. Las Vegas will be joining Miami, Boston and New York City as the first cities to receive the domain, but unlike other cities, .vegas will be considered a generic domain available to everyone regardless of their location.
Top-level domains can come with a high price tag.Mashable reported that companies desiring a premium domain, like hotels.vegas, could pay as much as $185,000 at auction to register it and then shell out an additional $25,000 a year to maintain ownership.
But not to worry, local business owners. Smaller domains, like lethai.vegas or honeysalt.vegas, will go for the regular price of around $12, according to Dustin Trevino, CFO of Dot Vegas Inc, the organization that led the charge for Las Vegas to have its own domain. Locals will also get first pick of domains, so a European won’t snag eroticheritagemuseum.vegas—unless no local wants it.
The new domain, which will be available by 2014, is expected to give Las Vegas a marketing edge and increase internet searches for the city, in case we needed more of those. The city will also receive 10 percent of the revenue from registration and renewals.
“Las Vegas is known as the entertainment capital of the world, and now it leads the virtual world through the World Wide Web,” Mayor Carolyn G. Goodman said in a release.