Southern Nevadans looking to hit the slopes this winter—but unready to commit to a full-season pass—can now snap up a money-saving Ride Local Card for the Las Vegas Ski & Snowboard Resort.
“We discovered that we needed to come up with something for that person who’s kind of last-minute,” says Maria Jose Norero, the resort’s director of marketing. She estimates that locals make up 70 percent of the resort’s guests—and many of them like to make their skiing decisions on the fly.
Users pay a base fee of $69 for the card, which will look like a season pass. On each visit to the resort, they show the card to pay only $49 per lift ticket, the lowest rate the resort offers. Cardholders also can take advantage of two weeks of free skiing: December 9-15, and again during the last week of the season, which, weather permitting, ends April 6.
The resort opened for the winter season on November 29. Cards can be purchased through December 7 at SkiLasVegas.com.