After being unceremoniously and publicly stripped of its name at the 11th hour, sources say the boutique hotel being built on the corner of Las Vegas Boulevard and Flamingo Road has a new one: The Cromwell.
Caesars Entertainment is presently in the midst of a $185 million overhaul of Bill’s Gamblin’ Hall & Saloon into a 188-room hotel. The project, which will feature Food Network queen Giada de Laurentiis’ first restaurant (that will overlook the Bellagio fountains from its second-floor perch) and an $85 million rooftop beach and nightclub from Victor Drai, was originally set to be managed by trendy boutique hotel operators Gansevoort Hotel Group.
When casino regulators raised concerns about possible mob ties to Gansevoort in late October, the brand’s name was quickly dropped from the project. However, as the property’s phased spring opening draws near, sources close to the project tell Vegas Seven that the deed is done, and Bill’s has been given a new identity in The Cromwell.
If you’re curious as to where that name came from—we sure were—you’re meant to think of the Cromwell current, which a quick Wikipedia search will tell you is “an eastward-flowing subsurface current that extends the length of the equator in the Pacific Ocean” discovered by Townsend Cromwell in 1952. (Far better than to be named for Old Ironsides, the regicidal Lord Protector of the Commonwealth of England, Ireland and Scotland who died in 1658.)
The idea is that the Cromwell current is unique, and so is this project.
Further supporting the claims, a trademark for “The Cromwell” was filed December 6 by Las Vegas-based Caesars License Company, LLC for “services in the nature of casino and gaming activities,” as well as hotel, restaurant and bar services. In addition, the Web domains CromwellLV.com, TheCromwellLV.com, CromwellLasVegas.com and TheCromwellLasVegas.com are all registered to the same company.
A spokesperson for Caesars Entertainment declined to comment. However, we’re told Caesars intends to run The Cromwell itself as a self-contained boutique hotel, much like the Nobu Hotel within Caesars Palace.