ACHIEVEMENTS: After relocating to the United States from Stockholm, Danilovic joined the ranks of SBE, where he worked through the company’s club offerings in Los Angeles to become the guy in charge of all nightlife, including the already-established Hyde Bellagio, the upcoming Double Barrel Roadhouse at the MGM Park project and the clubs at the SLS Hotel, which opens this fall.
TRENDSETTING: First bottle service was enough. Then you had to have a celebrity host. A couple of years ago, big-name DJs became the must-have accessory for nightclub directors. Now we’re seeing clubs such as Light—where Cirque performers appear nightly—use integrated performance to keep bottles popping and lines deep. “Performances are part of the experience,” Danilovic says. “It’s a different level of entertainment that’s crucial. It’s the future of where the industry is going.” In that future, Danilovic says, what will set his venues apart is incorporating partygoers into the performance elements themselves.
THE SLS MIX: The resort will offer three nightclubs and a dayclub. The Sayers Club will be an intimate lounge/nightclub with a focus on live music, while Foxtail is the medium-size club that will skew toward luxury. The big club, originally identified as Shelter but now going by an undisclosed name, will be industrial and wide open. So where will Danilovic be spending his time? “Probably in the big-box nightclub. It’s a big party, it’s a crazy party. When you do big rooms, you have more opportunity to be creative. You can program it with a ton of performers and entertainers.”