Coming Soon to Linq: BLVD. Cocktail Company


Photo by Zack W

A kind soul recently sent me a Boulevardier at a bar. Cousin and precursor to the Negroni (but with rye or bourbon instead of gin, plus Campari and sweet vermouth), it reminded me how delightful and comforting a simple drink could be. You should be able to get a Boulevardier just about anywhere on the Strip. But perhaps the best new space to enjoy a Boulevardier on the Boulevard will be BLVD. Cocktail Company, opening the first week of March in the Linq. The 2,400-square-foot cocktail bar and lounge from the owners of Commonwealth and Park on Fremont (also owners of Vegas Seven parent company WENDOH Media) will serve classically inspired drinks from its 45-foot-long bar, and will offer tableside service to guests in oversize booths or on the 600-square-foot patio. The focal point, other than the cocktails, will be a Steinway & Sons baby grand piano with the technological capability for satellite performances. An LED “cloud” will showcase irreverent art as well as simulated thunderstorms, which are almost guaranteed not to over-dilute your martini.

How to Make a Boulevardier

In a mixing glass filled with quality ice, combine 11Ž2 ounces rye or bourbon, 1 ounce Campari and 1 ounce sweet vermouth. Stir for 30 seconds then strain into a chilled cocktail glass or over fresh ice in a rocks glass. Garnish with a swath of orange peel.


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