The world of style blogging is known for its quid pro quo, in which bloggers often use their platforms to garner free goodies from fashion brands in exchange for promoting them online. Blogger Tiffany Moreno is turning that formula on its head with a new website aimed at helping low-income women achieve sartorial success.
Launched earlier this month, “tiffany ashley m” draws on a simple premise: Fashion companies send Moreno clothing, shoes and accessories, which she’ll feature on her blog, then donate to charities serving women, including those in the Las Vegas area.
“I would like to help jobless women who are entering the job market as well as those who are homeless and abused,” says Moreno, 26, a former Las Vegan who now lives in Los Angeles and works as a marketing coordinator for a designer handbag company. “What you wear plays an important role in self-confidence, health and success.”
Moreno has volunteered with charitable organizations from Habitat for Humanity to Las Vegas’ own The Shade Tree and sees the project as a way to pair her passion for fashion with her charity efforts. “I choose which product to gift depending on what donations the non-profit organizations need,” she says. She’s looking for more organizations to partner with, especially those that provide housing and supportive services. Non-profit groups and potential donors can reach her via TiffanyAshleyM.Tumblr.com/.