We’ve known for a few years that the hat is back; the news is that it doesn’t seem to be going away. The girls-in-fedoras trend has showed some staying power, but perhaps more significantly, it’s led to everyday experimentation with other types of non-ballcap toppers, from flat caps to top hats.
“It’s part of an overall look now,” says Deirdre Clemente, UNLV professor of history and associate director of the public history program. This renewed cultural interest in hats, she says, can be credited to society’s nostalgia for classic attire, thanks to the popularity of period dramas such as Boardwalk Empire, Downton Abbey and Mad Men. Clemente, who specializes in the history of American fashion, says the formal-hat trend is going to grow among the guys, as well. “Those shows provide for American buyers, particularly men, an alternative vision to polished-down khaki pants [and] something they can understand or interpret in their own wardrobe,” Clemente says.
Ben Goorin, CEO of the century-old hatmaker Goorin Bros., which soft-opened its first Las Vegas store in the Linq in March, agrees. “After World War II, there was a steep decline in the hat business as culture and style shifted away from conformity and tradition,” he says. “But in the last several years, there has been a noticeable return of fashion and taste levels that are reminiscent of earlier times. People are nostalgic for handcrafted goods that have a story to tell.”
The grand opening of Goorin Bros. in the Linq is April 3; 732-4287; Goorin.com