Club Fresh Makes a Play for the 18-Plus Crowd

The downstairs car museum at Palazzo's Dal Toro Ristorante.

The downstairs car museum at Palazzo’s Dal Toro Ristorante.

At least now your little brother can stop bugging you to take him to the strip club because, “There’s nowhere else I can get in.” OK, he’s still going to bug you about it, but at least he’ll have to come up with a new excuse.

Starting May 23, Dal Toro Ristorante at Palazzo is going to introduce a rarity in Strip nightlife—18-and-over parties on the weekends. Independent hosts Clayton Marshall and Samuel Stahlschmidt will debut Club Fresh in the Las Vegas Car Museum section of Dal Toro’s dining-and-driving concept.

“I used to work for PBR Rock Bar. I was shocked by how many 18-and-ups were walking around looking for something to do,” Marshall says. “Tourists come here with their kids and there’s nothing for them to do. How can Vegas be the entertainment capital of the world and exclude a huge portion of adults?”

The main action would take place in the auto bunker underneath the restaurant that’s home to the bulk of the Car Museum’s display vehicles. Cars would be removed for the weekly Fresh events—lest some errant recent high-school grad drop a Red Bull can on a vintage ‘Vette—creating space for multiple stages with an eclectic lineup.

The upstairs portion of the showroom and Dal Toro’s balcony will be in play for the event, and the lower-level valet means the 18-20 crowd don’t ever have to come through the casino proper, making it viable to cater to a Strip audience that isn’t of gambling age. While booze is strictly verboten downstairs, the upstairs will still be serving, to cater to indulgent older friends—or parents wanting to share some quality time.

Entertainment for the opening weekend draws on local talent, starting with The Voice Season 5 contestant Barry Black’s BB Soul to headline Friday. He’ll be joined by rockers the Roxy Gunn Project, DJ Mixxwell, and a pair of hip-hop artists to be determined by Facebook poll. DJ Nerdbot is on tap for Saturday.

Right now there aren’t any 18-and-over nightlife events on the Strip, though several House of Blues and Hard Rock Live shows do allow the younger set in. With its focus on live music to go along with the DJs, Fresh will be splitting the difference between concert venue and nightclub—though with a cover that wouldn’t be out of place at XS or Marquee. The ticketed events will start at $30 for presale and $40 at the door.

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