‘Bikini Concierge’ Helps Palms Pool Visitors Find Their Fit

Palms Bikini store at Pool April 18 2014 Photos By Denise Truscello

Photo by Denise Truscello

Concierges: They can ease many aspects of the Vegas experience, from buying show tickets to making restaurant reservations. Now, a new Bikini.com pop-up shop opening May 2 at Palms Pool & Dayclub aims to bring concierge-level personal attention to swimwear shopping.

The Vegas-based online retailer offers a curated collection of swimsuit brands that typically aren’t sold in town—from Peruvian label Solkissed Swimwear to cult favorites Mikoh and Luli Fama. At the Palms location, open Fridays and Saturdays from noon until 5 p.m., in-store ‘bikini concierges’ will give individualized fashion advice and hand-deliver suits to property guests within an hour.

“The right-fitting bikini will enhance your body’s natural positives,” says Bikini.com director Gina Nguyen.

Locals can browse online in advance, then rock their suits on-site—or, if the right size isn’t in stock, grab a cocktail, take in some rays and wait for their purchases to be delivered poolside.

The shop will also sell cover-ups, hats, handmade jewelry and luxury suncare. But don’t forget the most important accessory, says Nguyen: “Confidence is always the sexiest and most attractive thing a woman can wear with a bikini.”

Inside the Palms Pool & Dayclub, 702-942-6832; PalmsPool.com.