The venerable old warhorse of Las Vegas nightlife, Pure, is delivering on the long-speculated remodel that was all-but-confirmed by the conspicuous lack of new events posted to the club’s website after May 25. That will be the last evening of operation for the nine-year fixture, as Hakkasan Group leads the design makeover and expansion. The new club will be taking over space formerly occupied by the Caesars Palace poker room to tack on to its already sizable 36,000 square feet, and is set to return early in 2015.
When it opened in 2004, Pure quickly became a top draw in town with its aggressive agenda of celebrity hosts—Paris Hilton was always there to the point where we’re pretty sure she had a bed in the back—and an investment group that included Andre Agassi and Steffi Graf, Celine Dion and Shaquille O’Neal.
In February 2008, the IRS cracked down on the club for unreported tips—largely from patrons trying to grease the door to get in—leading the club to close for several days.
But before that, Pure Management Group opened LAX at Luxor in 2007, giving it a powerful one-two punch in a still-nascent club scene. While the parade of celebs garnered their share of attention—Kim Kardashian was a regular in her heyday; the Killers did a rare-for-a-rock-band surprise show there; Holly Madison hung out in her Criss Angel-dating days; Lindsay Lohan did whatever Lindsay Lohan does—it also was a home for top-tier DJ talent before the DJ explosion. Steve Aoki and DJ AM were regulars. LMFAO turned up pre-Party Rock.
Now it moves on with the remodel, but part of the club will live on in an unlikely location: Hakkasan Group is donating all of Pure’s old furnishings to Opportunity Village. The offer to also throw in Lohan was politely declined.