Wheeling and Dealing Continues on High Roller

Potential energy: Linq was one of several projects that gathered steam in 2013.

If you discount it, they will come. Or at least that appears to be the strategy for the High Roller wheel that anchors the Linq. Traffic has been a bit slow, so for the second consecutive month, pricing alterations have been instituted.

Following the implementation of last month’s minor discounts—including refunding the $2 service charge for showing Caesars Entertainment’s Total Rewards card—ride prices have now been reduced more significantly. It’s still $34.95 for adults to ride at night, but it’s now $5 less for daytime rides, at $19.95. Locals get an additional $5 off both, making it $29.95 (night) and $14.95 (day) for Nevada residents.

It gets even better for locals on Tuesdays, when there’s a 50 percent discount in conjunction with the Linq’s “Bloq Party,” making it $10 or $17.50 to ride. There’s also a new price level for ages 13-17, for whom it’s $14.95 during the day and $24.95 at night. (Children 12 and under ride free.)

More economical for many will be the “Family Pack,” which includes tickets for two adults and two children for $49.95 during the day and $79.95 at night. This package saves up to $40 on the nighttime ride. The Family Pack is the least expensive route for a family of four if at least one child is older than 12; if neither are, buying two single adult tickets with the kids riding free is better. In fact, for families of any size with at least one child over 12, buying the Family Pack is the best move, then add individual tickets where necessary.

These new “summertime rates” are ostensibly in place until September 1, but I’d be surprised if they’re raised back to previous levels, at least until crowds have increased noticeably.

Then there’s a new “happy hour” offer: From 4 to 7 p.m. daily, a $24.95 ticket comes with an open bar in the pod. This was just announced, so I haven’t had a chance to test-drive it yet, but it certainly has my attention. If you set the average price of a drink throughout the adjacent Quad at $7, you’d need to consume 3.57 of them on the wheel to break even, with four drinks being the tipping point for a “free ride” on this deal. Can you get four delivered and downed on a 30-minute ride? Assuming that you’re allowed to exit with the last one in hand, it sounds eminently doable—though it will depend on how fast the bartender will be allowed to sling ’em. (I’ll test and report!)

Just don’t forget that there are no bathrooms in the pods. I mean, really make sure you don’t forget that.

Anthony Curtis is the publisher of the Las Vegas Advisor and LasVegasAdvisor.com, a monthly newsletter and website dedicated to finding the best deals in town.