Hakkasan Group Turns Pure into Omnia

PureChangeoverHakkasan Group has announced the name of its next project, a complete renovation of the former Pure Nightclub space in Caesars Palace. Omnia—Latin for “all things” or “everything”—we are told, will be an “opulent, classic design of the physical space with state-of-the-art, modern technology” that will be realized by the Rockwell Group.

Although the press release revealed few details other than the venue’s new name, we did manage to catch up with Hakkasan Group president Nick McCabe, who adds, “Omnia will be a completely different experience from Hakkasan, as our aim has always been to ensure that our guests will see both nightclubs as a do-not-miss activity when they’re in Las Vegas. The new nightclub is not about eclipsing Hakkasan, it’s about satisfying our guests’ desire for a second Hakkasan Group nightlife experience during their stays in Vegas.”

The Rockwell Group is well known for creating stunning design elements—the company is responsible for the 81st and 82nd Annual Academy Awards, the Nobu Tower at Caesar’s Palace, New York’s trendy NeueHouse and many design features at the Cosmopolitan, including the Chandelier Bar.

Just as Victor Drai bested his spinning disco chandelier at XS with a suped-up globe at his new rooftop spot at the Cromwell, we look forward to seeing what manner of signature features—as well as the talent roster—that will accomplish Hakkasan Group’s goal of differentiating Omnia from Hakkasan’s DJ temple.

To that point, McCabe cryptically adds, “We’re constantly challenging ourselves to find new ways to impress our guests with all of our hospitality venues, and there are some design elements in Omnia that will undoubtedly be ‘wow’ moments, married with the level of luxurious finishes that Hakkasan Group is known for.

McCabe’s mention of “wow”-factor design elements leads us to believe that Hakkasan Group might consider incorporating this spinning centerpiece trend during the design process.

The party starts this spring.

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