Life Time Athletic Reminds You to Feel the Burn Before the Holidays

Photo by Jon Estrada

Photo by Jon Estrada

As the holiday season approaches and health goals quietly slip into the ether, a new fitness club has arrived to remind us it’s not quite time to hang up the gym towel. Life Time Athletic opened its second Valley location November 11, bringing a 171,000-square-foot mega “lifestyle” center to Henderson. That the facility just west of Green Valley Ranch Resort cost upward of $30 million only reinforces the fact that the health and fitness industry continues to invest greatly in a region historically known for all-you-can-eat buffets and general overindulgence.

From franchised businesses such as Planet Fitness, Surfset Las Vegas and iLoveKickboxing to independent yoga and Pilates studios, the number of new fitness facilities has grown exponentially in Southern Nevada in recent years. Offering a smorgasbord of workout options has been a big part of the business plan—and the latest entrant into the fitness scene takes those options to a completely different level.

In addition to the usual gym features, Life Time sports eight indoor and four outdoor tennis courts—which during the grand opening were endorsed by none other than Las Vegas legend Andre Agassi—plus two top-of-the-line basketball courts. There’s also a cycling-only studio, rooms devoted to group classes, and a yoga and Pilates studio that’s as tranquil as they come.

And because Life Time markets itself as a lifestyle center, physical activity isn’t the only thing on the menu. Members can opt for metabolic testing (including an assessment of such things as liver function and digestive health); dine at the LifeCafe, which serves meals that are free of trans fat, bleached flours and preservatives (the list goes on); or book appointments at the Michael Boychuk salon (mirroring the sister location in Summerlin) and LifeSpa, which offers micro-needling and botox, among other regular spa services. There are even amenities for the young ones through the Kids Academy, aimed for children ages 3 months to 11 years. They can tumble, practice their Spanish or shoot down the waterslides at the outdoor “dayclub”—all while you squat, snack, then spa.

Consider the (chin-up) bar raised in the great Southern Nevada fitness race.

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