The upcoming Life in Color tour, an EDM festival where attendees are splattered with liquid color, has been a dream stage for the music industry with reigning DJ Magazine Top 100 artists such as Kaskade, Bingo Players and Diplo gracing the decks. Rolling in to Las Vegas for the first time Friday, November 21, the festival’s lineup includes Adventure Club, Borgeous and more.
Calling itself the “world’s largest paint party,” Life in Color is also becoming a destination for getting a taste of up-and-coming musicians just outside your comfort zone. It launched the career of David Solano, supported Tiësto prodigy Madeon and presented Krewella producer Headhunters.
While thousands of people have witnessed the event, founding musician DJ Crespo, real name Daniel Crespo, remembers its humble beginnings. “It all started at Florida State University between friends under the original name DayGlo,” he says. There, Crespo and Committee Entertainment grew the college nightlife party by using a national television campaign to crowdfund. Now, the festival has international tour stops as exotic as Tokyo, Japan and Linkoping, Sweden.
What really sets Life In Color apart from the average touring EDM festival is the massive blasts of neon paint. A wet rainbow of paint blasts in synch with live-mixed beats pummeling from a massive state of the art sound system. It’s like confetti, but so much better.
While the paint washes out in the shower, you might want to save your white party-paint tee and frame it. Here’s an insider’s tip: Bring a Ziploc bag for your phone and camera and pick up the available sunglasses, because you’ll be in the splash zone.
Life in Color
9 p.m.-2 a.m. Friday, Nov. 21, at Cashman Center, tickets $35-$67.