Fresh & Easy Now Fresher, Easier

365102061_ea55ca5011_zIf you’ve visited your local Fresh & Easy lately, you may have noticed some changes—new features or construction. The grocery chain is in the midst of overhauling its 19 Las Vegas locations. According to company spokesperson Brendan Wonnacott, the goal is “to deliver modern convenience to customers by making fresh and natural foods more available to them.”

This includes changing the layout of the stores, expanding product selection and adding health kiosks and baby sections. But the biggest change is the introduction of fresh, made-to-order hot foods, including sandwiches and oven-baked pizzas. They’ll be accompanied by extended beverage offerings such as smoothies, fresh juice, coffee, tea and espresso.

You’ll be able to preview all the additional features at the chain’s newest location at 9475 W. Desert Inn Road, which opens November 21.

And Wonnacott hopes to have most of the new features in place in all Valley stores by the end of December, followed by a nationwide rollout. The company is also preparing to introduce online ordering and curbside delivery in the near future.

All of these changes are the result of Fresh & Easy’s acquisition last year by Yucaipa Companies, an investment company headed by billionaire Ronald Burkle. That company’s other local interests include the Light Group and next year’s Rock in Rio U.S.A. festival.


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