Ask Christopher Barnes to describe his ideal wine club, and he’ll spell it out in two words: Grape Collective.
Launched in 2013 by Barnes, Grape Collective puts an end to the tiresome task of hunting down the wines you just read about. The online magazine boasts an impressive roster of writers who live and breathe the fermented grape, and strive to impart their knowledge on every caliber of drinker. Established journalists such as Dorothy J. Gaiter, former writer for The Wall Street Journal’s wine column, serve as the backbone of Grape Collective’s editorial. To top it off, every wine you read about can be purchased through the site.
“As the founder of Grape Collective I wanted to deconstruct, and redefine the concept of a wine club,” Barnes says. “My core principals are that I’ll only pick wines I personally believe in, wines made by family wineries whose winemakers are passionate about their craft.”
Grape Collective’s inventory offers what’s affordable to the everyday drinker. It’s not about selling expensive burgundies, Barnes points out. However, don’t allow “affordable” to fool you. Grape Collective maintains a quality selection.
“Our members will get a great deal on wines and not have to drink commercially made wines,” Barnes says. “Instead, members will get to explore artisanal unique wines.”
So what’s it take to become a club member? Nothing. Grape Collective’s subscription-free service allows you to join without spending a buck. Sound good? Allow Grape Collective to do you one better. Grab your first six bottles for just $49 and receive 25 percent off all future purchases. Sign up at GrapeCollective.com.