When it comes to his professional life, Victor Drai is something of a fortune-teller. He’s made a very profitable living staying ahead of trends, whether they be related to his careers in entertainment, fashion or nightlife. As the owner and namesake of Drai’s Management Group, he’s again trying to see the future.
The Morocco-born kingpin believes hip-hop and R&B are the future of Las Vegas nightlife, and he’s now at the forefront of that movement, having inked nightclub residencies with Chris Brown, The Weeknd and Trey Songz.
So, why not dive into the DJ war, as so many other clubs have? “I wanted the club to be more of the star than anything. I was thinking the DJ craze would be over last year, and it’s not. So I decided to do something different, and I believe the change of music and the change of pace are what people want today and what people will want more and more in the years coming.
“I’m a business guy before anything, and I always look at it like, ‘What can I do before everybody else?’ I’ve been doing that for 20 years. I think we’re ahead of the game,” Drai says.
It’s difficult to bet against Drai, given his impressive track record. In his Las Vegas career alone, he’s opened nightlife institutions including Drai’s After Hours, Tryst, XS and now Drai’s Nightclub & Beach Club, all of which have made their mark on the city’s entertainment landscape. He admits that he’s a hard-driving boss, and the respect of his staff is earned.
“I’m very hard to work with in the sense that I’m demanding, but I work as hard as they work, only harder, and they love that. And I’m very fair,” he says. “Sometimes I’m crazy for a few minutes, but at the end of the day, I’m very fair and they love that about me. They know I care for everybody.”