Following in the footsteps of bygone giants such as Tabu and Blush, Heart of Omnia will be the first ultra lounge concept from a major Las Vegas nightlife company in recent years and the first ever from Hakkasan Group, best known for its global pantheon of mega nightclubs and high-profile restaurants.
Occupying the space adjacent to Omnia’s main entrance (in its former life, Pure’s White Room), Heart of Omnia is also the city’s debut venue with an “influence” from Los Angeles nightlife company, The h.wood Group. Founded by John Terzian and Brian Toll, and acquired by Hakkasan Group in 2014, h.wood has been a rising star in the Southern California party market, and is best known for posh West Hollywood nightclub Hooray Henry’s and celebrity-charged theatrical hot spot Bootsy Bellows.
“We wanted to ensure [Omnia] had an experience for every individual,” says Alex Cordova, Hakkasan Group’s executive vice president of marketing. “Not all of our guests have the desire to be within the main club for the duration of the evening; some may be looking for a more intimate setting.”
Heart is branded as a VIP enclave with a “collection of iconic artists” dotting the open-format entertainment roster such as DJ Jazzy Jeff, Rev Run and Questlove—an obvious departure from the EDM-centric lineup inside Omnia. Its interior is described as “seductive,” and possessing design elements that are both masculine and feminine and it will also be connected to the main club. Heart of Omnia’s multi-level space has a capacity of 1,000, with 24 tables and a large technology element surrounding the perimeter. It promises well-curated “special moments” and “elevated interaction.”
Omnia Nightclub opens March 12 with a performance by Calvin Harris, who also returns the following night.