Lilly Pulitzer Hits the Bull’s-eye

Iconic brand partners with Target on a whimsical collection

Lilly Pulitzer

Lilly Pulitzer

What do you get when you mix Lilly Pulitzer, the doyenne of Palm Beach chic, with Target? Resortwear at its best. The debut collaboration showcases Pulitzer’s eye-catching prints and beachy colors of greens, yellows, pinks and blues.

The 250-piece collection, available April 19, features retro-inspired swimsuits, caftans, sleeveless shifts and three-quarter sleeve tunics, as well as accessories, travel essentials, dishes, bar and glassware. All eyes will be on the new prints (15 in total) created by Lilly Pulitzer artists as modern interpretations of the brand’s original, exuberant colors and textiles.

“The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere—including those who have loved the brand for years and those who will get to know it for the first time through this collaboration—a chance to experience this incredibly chic lifestyle collection,” says Jane Schoenborn, Lilly Pultizer’s vice president of creative communications. Various locations;