Super 7 Creator Jayceeoh Moves From Mixtapes to Main Rooms

Jayceeoh performs at Life earlier this year. | Photo by Bobby Jameidar.

Jayceeoh performs at Life earlier this year. | Photo by Bobby Jameidar.

Jayceeoh is one of the few remaining DJs who can also call himself a true turntablist. Born Jacob Osher, Jayceeoh was already making moves in the music industry for years before he won VH1’s Master of the Mix DJ competition—and the quarter of a million dollars that came with it—a fact he credits with helping his career take off. With the financial cushion in place, Jayceeoh had time to hone his production skills and has since been able to book bigger shows, including his next stop at Light on Dec. 5.

What is this Super 7 series that you’ve started?

Super 7 started almost eight years ago. I had a lot of really dope DJ homies who were making noise and doing things all over the map. At that point, I was doing a lot of mixtapes, and people were like, “Yo, let’s collab.” It was hard to coordinate and collaborate with so many different people [on separate projects]. I wanted to figure out a way to collaborate with as many of my homies at the same time.

What did that ultimately lead to?

I broke it down to how many people I could fit on one CD and give enough time. Seven people, 10 minutes a person—seemed like a good number. I came up with the name Super 7 and it just sounded like a great name. I released the first one and based on that, it kind of just ignited the whole DJ world.

How so?

DJs from around the world who I had looked up to and respected started reaching out to me and saying, “Hey, man, I want to be on the next one.” Then it just kind of grew organically to the point where on Volume 5, I had Jazzy Jeff, Z-Trip—[some of] the guys that got me into DJing, the guys I idolized. I had them on my project.

jayceeoh_no_credit_WEBHow did the project evolve from there?

I took a couple of years’ hiatus, and I started focusing more on being a producer and switched my branding from club-DJ-battle-style-turntable-guy to more of an artist and producer. So that’s why this last one is the producer edition. It’s more artists who are in line with what I’m doing now. The tape and people I’ve featured on each volume have grown the way I have grown. Each volume, I highlight the people who are in my lane at the time. The last tapes are filled with people I have relationships with.

Do you always choose featured artists with whom you already have a relationship?

Yeah. Every single person who’s been on a Super 7, I have a personal relationship with. It’s all about putting on people who I think are dope within the genre or style that I’m pushing at that time. All these producers on the latest Super 7 are very current producers and artists who are touring and playing festival circuits, and they’re all guys that I’ve crossed paths with either at the studio or at a festival, and I know they’re real DJs. That’s why I like to highlight them in the series.

You perform in Las Vegas frequently. Have any of your shows here been particularly memorable?

A good story: Almost two years ago, I got my first shot at Light and performed with Kendrick Lamar and Axwell.

This was in January 2014?

Yeah, the Beats by Dre party. It was my job to play a good middle set after Axwell to warm up Kendrick and get people more in the hip-hop vibe. Then Kendrick went on and [they were like], “You’re closing it.” Everyone from the staff was like, “We expect after Kendrick goes, [the crowd] is going to start filing out.” So I was like, “All right, this is my moment to really show what I can do.” So after Kendrick finished, I went in and kind of hit a home run and kept everyone there. It ended up being one of the highest grossing nights in Light history, from what I believe, and everyone over there was like, “All right, we need to bring this guy back. He can keep people in the room, keep them excited and spending money.” That was definitely a benchmark moment for me in Vegas.