Best Faces Forward

Andeen Rose and Didi Perez, the minds behind ADD Hair and Makeup, an on-location beauty service provider with a concierge vibe

Photo by Krystal Ramirez

Photo by Krystal Ramirez

Talk to anyone in the beauty-service industry—those doing it right at least—and they will tell you their job goes beyond simply offering a quality product. It’s an amenity built around relationships. And ADD Hair and Makeup owners Andeen Rose and Didi Perez understand the power of these connections and how it ultimately impacts the city.

“Every woman who comes to Las Vegas and goes out, they want to be beautiful, they want to be glamorous. And we’ve chosen to be affordable considering [our] reputations,” Rose says.

This reputation includes repeat celebrity clients such as Eva Longoria and Audrina Patridge, and doing editorial work for magazines such as Playboy (their price point for makeup starts at $88 without additional location fees). With their on-location model, it’s the time spent in close quarters forming bonds while glamming up tourists that makes the beauty industry another integral part of the grand Vegas experience. “We’re not just hair and makeup. We have connections for anything and everything that you can imagine,” Rose says.

“We’re not just hair and makeup. We have connections for anything and everything that you can imagine.” ~Andeen Rose

Like concierge services, the little touches, such as bringing Champagne or donning clients with Perez’s own lash line, confirm ADD and its team of artists as a significant part of the city’s own makeup.

To book appointments, visit ADDHairAndMakeup.com.

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