Intrigue Photo by Karl Larson

What to Expect at Intrigue

In a town that has become accustomed to using “game changer” as a marketing slogan every time a nightclub opens, Wynn COO Sean Christie takes a much more realistic approach.

First impressions

“You will feel like you’re in an upscale club. The waterfall is the best feature. We’ve added bars, far left, far right and outside. There used to be congestion due to the bars, and people wanted more space, convenience and luxury.”
Technology and lighting also receive a major upgrade. “It really amounts to the things that may not be as noticeable to a customer on the surface, but are hopefully noticeable to them long term based on how we present service, staff and the small nuances we do throughout the night to make it a better party.”

The waterfall remains from the space’s former lives. | Photo by Karl Larson.

The waterfall remains from the space’s former lives. | Photo by Karl Larson.

Performance

“The entertainment we have is not supposed to be a variety show. [Intrigue] won’t have the pressure of a concert-type environment. When there is a presence of someone such as David Guetta—he’s the elephant in the room. It should be like that. But if we remove that, we hope that people will start to interact. That’s the concept.”

Timeline to success

“It’s six months [after a club opening] before it’s defined. That’s when the weather isn’t that great and the business levels [are low] in town. If the crowd comes and the club is full—we did a good job.”

The Private Club

Geared toward celebrities and high-profile customers, this new room will accommodate between 50-60 people and have a strict no-social-media policy. “I don’t want it to be like, ‘Oh, my God! Did you just tweet?’ But if someone gets a tweet out … they’ll be asked to leave and return to the main room. We hope that people appreciate what we are trying to do to create a social atmosphere.”

Post-opening

For Christie, the real work starts once the doors are open. “[Early in my career] we opened this great ultra-lounge in Boston. The party was so huge they shut down the street. [My boss] came up to me and said, ‘Great job on this. What are you doing tomorrow?’ I said, ‘Sleeping.’ He said, ‘I was afraid of that. People who really succeed wake up and go to work.’ So I’m going to wake up and go to work.”

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