Retro hip-hop fashion continues its rise with Clicks sneaker shop in Town Square. Inspired by rap legends Run-D.M.C., the Las Vegas location partners with Darryl “D.M.C.” McDaniels and features the group’s renowned 1980s New York City vibe. The store, which celebrated its grand opening during Las Vegas fashion week, is a continuation of 30-plus years of Run-D.M.C. and Adidas influence on street style.
The boutique’s second location—the original is based in Milwaukee—was opened here thanks to a collaboration with the music group’s team and entrepreneurs Jey Hall and Donato Pagtakhan. A friend of McDaniels from his time running Adidas Style Chicago, Pagtakhan brought in Hall for his knowledge of the local market. The two had previously worked together at Y-3, Adidas’ partnership with Japanese fashion designer Yohji Yamamoto, in The Forum Shops at Caesars.
“We wanted to expand Clicks to an emerging fashion market,” Hall says. “We picked Town Square for its central location and good energy.”
The store, in keeping with Run-D.M.C.’s impact on sneaker culture, thanks in part to their track “My Adidas,” carries everything three-stripe, from Originals to celebrity collaborations like the Pharrell Williams collection and the cult-favorite Yeezys. As for the boutique itself, expect “exposed concrete flooring, a custom fire escape as the shoe wall, a Clicks NYC manhole and neon signs with Run-D.M.C. song titles,” Hall says.
To cement the urban hip-hop style, the store features a built-in DJ booth in the cash wrap, paying homage to the late Jason Mizell, better known as DJ Jam Master Jay, the group’s turntablist who was murdered in 2002. Mizell’s best friend, Eric “Shake” James, helped found Clicks to fulfill their dream of opening an Adidas store.
Clicks will host events throughout the year. “We’ll have in-shop celebrity DJs, music artists and brand pop-ups,” Hall says. “There will also be workshops, from MC’ing to DJ’ing, and multiple charity events.”