In an episode of Sex and the City, Carrie Bradshaw, played by Sarah Jessica Parker, realized during one particularly forlorn moment, that she could’ve put a down payment on her apartment for what she had spent on shoes.
And in a case of real life turning out way better than television, that shoe obsession has actually proved exceptionally lucrative for Parker, who will open her first west coast SJP by Sarah Jessica Parker standalone boutique at Bellagio this summer.
This is her second collaboration with MGM Resorts, after launching a shop in December at MGM National Harbor.
SJP was founded in 2014 by Parker and partner George Malkemus III, the CEO of Carrie’s most coveted brand, Manolo Blahnik. Their goal was to create timeless pieces with exceptional quality at a fair price point. Shoes and purses range from $250 to $400. Not only will the Las Vegas boutique carry her signature footwear and handbag line, but also the American-made SJP LBD, otherwise known as the little black dress, which debuted last fall.
Parker in a statement said the partnership with MGM Resorts was unparalleled and that “it feels like a dream to be able to do it twice in less than 12 months.” The boutique is replacing La Scarpa, which will close this month, in the Promenade retail corridor.
MGM’s relationship with Parker began in April 2015, when she partnered with Zappos Couture on a two-day pop-up shop inside The Shops at Crystals, formerly owned by the hospitality leader.
Bellagio president Randy Morton also said in a statement that he is “honored Ms. Parker and her team chose the Bellagio to debut SJP on the West Coast.”