House of Alchemy, a juice and coffee shop located on the west side of town, has already amassed a large, dedicated following in four months. This is without marketing and minimal social media. Owner Brendan Hancock, 33, officially moved to Las Vegas only 16 months ago after spending time traveling back and forth with his wife between here—she’s a native—and Perth, Australia. After 11 years in the construction business and a lifestyle dedicated to holistic living, the father of three is transforming the city’s perception of what a juice/coffee shop should be. Here are the highlights of his recent interview with Vegas Seven.
“When I was 28, I had a life-changing experience. When you’re in a bad place, you start to analyze what you’re doing wrong. It was always known to me that diet is key, but I did not realize how it was affecting me—overstimulating my mind to the point where I was losing control of it. All the bad food choices got the better of me, and then I crashed. I didn’t know what was going on.
“Juicing, along with a more holistic approach to training [like yoga], helped repair and get me back on top in a quick way. Juicing was a way to get the nutrients I needed to clean things out and make my body reach a point of homeostasis. It was so effective that I knew it was something that everyone had to experience.
“When I first came [to Las Vegas], I saw a huge opportunity for healthy food and a concept to bring people together: a coffee shop. That was something always in the back of my mind, and when [my wife and I] decided to come back [from Australia], I saw that The Juice Standard had done their juices really well and broke new ground. They’ve done the hard work, and now we’re just here to help top it off and promote this aspect of health.
“In opening this place, my intention was to help clean people up, give people an education—‘If you’re feeling a certain way, this may be better for you.’ You can still have your pizza, but once you become conscious of the impact it’s having on your body, you may want to have something else. A lot of people aren’t ready to take ownership of how they feel. For those people, cleaning up their diet helps massively.
“The name speaks for itself. It’s the chemical transformation of the body. That’s what we’re about, how we transform. The place is inviting. It’s very organic in nature—literally, we have plants everywhere. You feel good when you come in, along with [having] good products. They’re a little different than the usual [juices]—some subtle changes to what people have done in the past.
“People come because they want to get something out of it—more energy, get rid of soreness, lose weight. Juice gets criticized because it’s not a one-size-fits-all [solution]. The individual has to be ready to make changes, and the product will help with those changes.
“I love coffee, but it can overstimulate you as well. It’s not necessarily the coffee; it’s the crap that everyone puts in it, feeding bacteria that causes problems in the mind and in the body. Coffee, for me, is a conversation; it’s a meeting place. It’s a bridging tool to get people in so they can sit down and enjoy themselves and then explore our menu, which is more oxygen-rich.”
House of Alchemy
8:30 a.m.–6 p.m. Mon.–Fri., 9 a.m.–5 p.m. Sat. & Sun., 4245 S. Grand Canyon Dr., facebook.com/houseofalchemylv