A Prime Play at Jackson’s

Photo courtesy of Wikimedia Commons

Located about three miles west of the Las Vegas Strip at 6020 W. Flamingo, Jackson’s is one of those local bars that’s really into its food. For years the steaks here have been almost untouchable in terms of their price-to-quality ratio and 24-hour availability, even though prices have gone up a couple bucks recently to $15.99 for the 16-ounce ribeye and $13.99 for the 10-ouncer. Even better is the prime rib that’s served on Mondays for $14.99. It’s listed at 16 ounces, but I’ve yet to have one that’s only a pound. These cuts come right out of the roaster, so there’s rarely a problem getting it cooked just the way you want it. You won’t find a better prime rib value anywhere on Monday night, and now the deal is even better.

Through July 26, earn 100 base points playing video poker or keno on Wednesdays and you’ll receive a voucher for a free prime rib the following Monday. It’s what’s known as an instacomp. Easy deal. Good deal, too. One-hundred points is $100 coin-in, which is about 15 minutes of play on quarter machines. Play your normal game and keep an eye on the screen that will announce (silently) that you’ve qualified, then call the bartender over to get your voucher.

If you felt like gambling a little anyway, it’s a pure value-added. Think about it: You’ve budgeted forty bucks or so that you don’t mind blowing on video poker. Of course, you might win. But even if you don’t, you’re gonna get a prime rib dinner in the bargain—and a really good one at that.
Of course, we’ve all heard that you shouldn’t gamble just to get a comp but, in this case, the numbers don’t support that advice. In the best scenario: For an expert player choosing the best gambling option available (6/5 Bonus Poker with a $1,199 royal flush), the expected loss on $100 coin-in is just $2.73! Putting that in perspective, most casinos will give back comps worth 30 percent of the expected loss (which they refer to as “theoretical loss” or “theo”). Jackson’s is giving you 500 percent back, and more when you factor in comped drinks. Even unskilled players on games with a lower return (like Double Double Bonus) will have an expected loss in just the $5 range.

Why do they do it? As a good marketing loss-leader? To introduce new customers to an excellent food product? Because gamblers can easily lose more than $15 while qualifying? Who cares? You have the best of it on this play!

Look for Teah behind the bar on Wednesdays, whom you might recognize as the unmistakable voice of the “Packer Moment” commercials that you’ve heard a hundred times during the NFL season. If you don’t want to gamble, a draft Busch is just $2.50, or get two pitchers for $12. Incidentally, this is the rare bar with a bitcoin machine on the premises. And don’t forget about those awesome steak deals.

Anthony Curtis is the publisher of the Las Vegas Advisor and LasVegasAdvisor.com.