Learn How to Drink at Life Is Beautiful

New for 2017, snag a golden ticket to attend Cocktail School

With all the excitement surrounding the music at the fifth annual Life Is Beautiful, it would be easy to overlook some of the edible and drinkable options at the three-day festival that turns Downtown Las Vegas into one giant block party. You won’t find it on the Life Is Beautiful website or app, but here’s a little secret item you’ll definitely want to slip into your schedule: Cocktail School!

Twice a day, every day during the festival, beverage luminaries will teach you about a different spirit, liqueur or cocktail, provide samples and demonstrate the steps for at-home imbibing. There are just 50 seats available for each 30-minute session held at The Writer’s Block on Fremont Street. Ready to score yours? Be on the lookout for staffers handing out Willy Wonka-style golden tickets one hour before the seminar start time. Here’s the complete lineup:

Friday, Sept. 22

4 p.m. | Flamingos, Pineapples & Blondes, Oh My!

Presented by Giffard Liqueurs

With Lauren Sanchez of Back Bar Project

6 p.m. | A Bitter Journey: A History of Fernet-Branca

Presented by Fernet-Branca

With Erik Ginther, Fratelli Branca portfolio manager

Saturday, Sept. 23

4 p.m. | Show Me Your Chi-Chis: Evolution of the Piña Colada

Presented by Tito’s Handmade Vodka and Rhum Clement

With Lyle Cervenka and Bryant Jane, proprietors of Starboard Tack

6 p.m. | Whiskey Remix: Manhattan, Old Fashioned, Whiskey Sour

Presented by Old Forester Bourbon

With Michael Doyle, Brown-Forman whiskey specialist,

Breakthru Beverage Nevada

Sunday, Sept. 24

4 p.m. | Michelada: Bloody Mary’s Beer Cousin

Presented by Dos Equis

Adam Rains, bartender, Carnevino in The Palazzo

6 p.m. | Mezcal: The Other Agave Spirit

Presented by Kimo Sabe Mezcal

With Gaston Martinez (Nevada district manager, Kimo Sabe Mezcal) and Layla Linn (Breakthru Beverage Nevada)