MGM Running Up the Score With Lady Gaga Residency

Pop superstar to debut at Park Theater in December 2018

That small earthquake you felt on the Strip Tuesday was MGM’s mic drop after announcing Lady Gaga as Park Theater’s next headliner.

Yes, the venue that already boasts the likes of Cher, Bruno Mars and Ricky Martin will play host to Mother Monster for an unspecified number of shows over two years, beginning in December 2018.

First, let’s talk about what a coup this is for MGM Resorts International.

Lady Gaga could have gone anywhere. She’s played Encore Theater, The Chelsea and T-Mobile Arena (recently). A star of her caliber has her pick of venues, large or small. We know money talks, and you can bet there’s a lot going her way in this deal, but when you have a chance to sign Lady Gaga, it doesn’t matter how many Brink’s trucks it takes to get it done.

No one’s gonna buy a ticket to hear the We Almost Had Lady Gaga Show.

Just look the numbers: In the 10 years since Lady Gaga blew up, she’s amassed nearly 300 awards (she’s halfway to EGOT!), sold 30 million albums and risen to generational icon status as a voice for social change.

If you’re not of Gaga’s generation, here’s a comparison: This is akin to Blonde Ambition–era Madonna deciding she wants to set up shop at The Dunes.

Second, let’s talk about the embarrassment of riches that is Park Theater and Monte Carlo.

The resort turned 20 years old in 2016 and hadn’t been counted among the city’s must-see destinations in a while. Then, along came T-Mobile Arena and The Park, and MGM decided it was going to rebrand the property (20 years is ancient in Las Vegas) as Park MGM, with an eye toward a 2018 debut.

That’ll earn you some buzz in the building.

Last December, the magnificent Park Theater opened ahead of the remodel, announced the aforementioned resident roster and suddenly everyone was not just talking about Monte Carlo, but about how that whole area (with the help of the Vegas Golden Knights) has transformed the way locals(!) see the Strip.

Now, with 2018 and the Park MGM reveal on the horizon, MGM—almost like a finishing move—drops Lady Gaga on us.

And that’s that.

“I’ll tell you exactly what I told my MGM and Park Theater partners: You can count on this performer always for one thing: … I’ll leave my heart on the stage every single night. Thank you to my fans for always believing in me. Meet me in Las Vegas, baby, we did it!” –Lady Gaga

 

 

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