A year ago, when Hakkasan Group gambled a residency deal on Zedd’s rising profile, the Russian-born EDM phenom rewarded his new hosts with the multi-platinum collab “Stay” with Alessia Cara, and Titanic-length lines of eager fans outside of every show.
Now, a few days into 2018, Hakkasan Group is returning the favor, extending Zedd’s residency through 2020 at MGM Grand’s Hakkasan Nightclub and Wet Republic ultra pool, and Omnia Nightclub inside Caesars Palace.
This comes amid a flurry of extension and artist announcements, as Hakkasan Group and chief rival Wynn Nightlife duel for dominance of the Strip’s EDM scene. It’s a game of one-upmanship that has seen the two companies trading headlines on a weekly (and sometimes daily) basis.
With his no-brainer extension, Zedd remains in a lineup that includes Forbes 2017 Top Earning Deejays Calvin Harris (No. 1) and Steve Aoki (No. 5). Zedd is No. 10 on the same list, but don’t be surprised to see him climb the ladder in 2018.
In the wake of “Stay,” the 28-year-old is, as they say, having a moment. In March, he’ll kick off his global Echo Tour with two shows in Japan, and, we presume, he’s gearing up to drop a new studio album, his first since 2015’s True Colors.
Then there’s the January 28 Grammy Awards, for which “Stay” has earned a Best Pop Duo/Group Performance. If the track wins, Zedd will go 2-for-2 at the show, having already won for 2014’s “Clarity.”
Short of getting a new puppy, his year can’t get any better, and it’s only just begun.