Lip Service: Umami’s Impossible Burger

The plant-based, cruelty-free alternative will cure your carnivorous cravings.

If your “new year, new me” resolution was to be more health-conscious, Umami Burger will help keep you in check.

The restaurant chain, housed locally at SLS Las Vegas, recently introduced its iteration of the Impossible Burger, a meatless, plant-based alternative that genuinely looks, feels, cooks and tastes like the stuff carnivores crave.

Manufactured by Impossible Foods, the “meat” is antibiotic and hormone-free, with natural ingredients such as wheat, coconut oil, soy and potato protein. The magic ingredient is heme, a compound that’s abundant in animal blood but found in all living things, including plants. Impossible Foods found a way to extract heme from plants and produce it in their labs via fermentation. It’s what makes the Impossible Burger sizzle and even “bleed” like real meat.

“It [has] a lot of flavor,” says SLS Las Vegas chef de cuisine Thanawat Bates. “It satisfies you and your craving for meat.”

Umami took Impossible Foods’ revolutionary creation and kicked it up a notch, putting its unique touches on it. The 5-ounce burger with two seared patties and two slices of American cheese, priced at $17.95, is dressed with umami dust, miso mustard, lettuce, tomatoes, pickles, grilled onions and Umami’s secret “master sauce.” It can be made with vegan cheese or wrapped in lettuce by request.

The result is uncanny, with a juicy, meaty taste and texture that could fool even the most die-hard carnivore. In fact, in Vegas Seven’s staff taste test, we unanimously preferred the Impossible Burger when compared to Umami’s traditional offerings (and we really like our meat). The best part is that it’s sustainable and cruelty-free. Words don’t do it justice, though. You have to taste it to believe it.

We bite into Umami Burger’s Impossible Burger in our latest Lip Service above. No animals were harmed in the making of this video.

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