DJ Bossa Nova

What It’s Like to DJ at a Porn Convention

DJ Bossa Nova keeps booties bouncing during the AVN Expo

There’s a lot of moving parts at the AVN Adult Entertainment Expo, the annual porn convention held at Hard Rock Hotel & Casino. On the conference floor, there’s starlets posing and signing autographs, cam girls broadcasting live, men and women in thongs and fetishwear, and demos of the latest gadgets (like the “squirt watch,” for example).

Alex Schroeder, a.k.a. DJ Bossa Nova, has kept all the bodies, and booties, bouncing for the last four years. The Los Angeleno keeps a little bit of everything in the mix, from the latest pop hit to the occasional classic rock jam and west coast rap classic. And it’s that last part that made us pause and give him dap. During the expo, homie played Ice Cube’s “No Vaseline,” one of the most brutal diss tracks in hip-hop history (sample lyrics: Gettin’ fucked at night by Mista Shitpacker / Bend over for the goddamn cracker). While technically sexual in its nature, it’s a tad aggressive, even at a place where people are being spanked and whipped in public while wearing leather dog masks. Intrigued by the selection, we stopped to ask Schroeder a few questions about controlling the crowd at the convention.

How did you end up at AVN?

My friend who was a DJ who I looked up to, Duane Bell, he used to work for [former porn star] Jenna Jameson. One year he was on my couch [during AVN] … I wanted to meet [porn star] Asa Akira. He was like, “Bro, you want to go meet her?” We got in my car and we raced to Vegas. Duane knew someone and got us in. … We were listening to music and meeting a lot of people at AVN. Duane was like, “Yo my friend Alex, he’s a better DJ. You should give him a shot.” We didn’t think anything of it. Then the next year AVN contacted Duane and I and they were like, “Yo, we would love for you to DJ.”

I’ve been DJing for AVN during the convention for about four years now and we exclusively do the suite parties that they have upstairs at night for the fans.


Photos by Krystal Ramirez. See more here.


What’s it like DJing at the convention?

I’m used to DJing at bars and clubs, but it’s all the same for me. I play for women first. You want them to have a good time because if they have a good time, the clients and all the fans have a good time. …

When we do the suite parties, it’s completely different in the sense that it’s more intimate. … You’ve got to play a lot of sexy, slower music so people can really get into the show. Then, as the night goes on, you can make it a little bit more rowdy like we did this last year.

This last year was crazy up at the suite party. If you ever get the chance to do a suite party, it’s well worth it. … They have girls from different agencies come up. You get to mingle with them in a really intimate atmosphere. There’s a lot of people, a lot of couples. I like that setting because I can play a lot of classic music, like Marvin Gaye or stuff that just makes people relax and have a good time.

You said that this year was particularly crazy at the suite party. What went down?

I don’t know if I should say too much, but let’s just say I’ve seen a lot of things where girls use toys on each other, but this year it was a different level with some interesting toys that were brought out. I’ll just say one of them used ping pongs and she did some amazing tricks with them.

That’s some Thailand shit.

Yeah, that was some shit I’ve never seen before in my life. She did some things with that ping pong ball. She made it disappear and then made it appear, if you know what I mean.

What’s been your wildest or craziest experience at AVN?

I’m very open with people and their fetishes and their sexuality. During the convention you’ll see people in all latex with a gentleman behind them in a dog collar. The first couple of years that was the craziest thing. In the parties it’s a little bit more intimate, so I’ve seen girls literally having sex in front of me. But this year, with the girl with the ping pong balls, I think that was the craziest thing I’ve ever seen. I was not expecting that shit.


Photos by Krystal Ramirez. See more here.


The main reason I wanted to talk to you was because I was walking the convention floor and heard Ice Cube’s “No Vaseline,” which I thought was an interesting choice.

I’m originally from New York, but being on the west side of the country I always try to play a lot of old school stuff. And I had just got done seeing Straight Outta Compton and I’d just seen The Defiant Ones like maybe a week before. When I was downloading music that morning, I made a folder and I was like, “This is an amazing song. I really need to play this song.” For me that’s one of my favorite songs from [Ice Cube]. I get a reaction from people when I play it—people literally stopped and were like, “Really? You’re playing this?” But that’s good because it made you stop for a moment.

I think AVN is all about expressing yourself and having a good time and not judging, and I think music is freeing, especially during the convention.

What’s the weirdest request you’ve ever gotten at the convention?

I got paid $100 to play 30 seconds of a Bon Jovi song. I think this guy’s name was Don Johnson; he’s a famous guy who plays poker. I saw him once literally throwing $100 bills at an Afrojack show. I recognized him and he was like, “You got any Bon Jovi?” This dude literally handed me $100 and I was like, “No, you don’t have to pay me.” He was like, “Bro, it’s ok, I really appreciate it.” I played 30 seconds of it and he walked away.

Follow Schroeder on Instagram at @DJBossNova and on SoundCloud. Tune into his weekly radio show on Mixcloud.

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