If you haven’t been to The Forum Shops at Caesars lately, you’ll find a reason to smile when you come across Furla’s new pop-up boutique—a menagerie of handbags in vibrant colors and darling designs—located in the Festival Court. For more than 90 years, the Italian accessories line has been designing its signature leather purses and marketing them to consumers overseas, but thanks to global expansion, Las Vegas is the latest city to enjoy the literal fruits of their labor: The 2018 spring line features fruits, including oranges and lemons, sketched on the print. With stores in Milan, Paris, London and a flagship location on Fifth Avenue in New York City, CEO of the Americas Scott Link explains why the Strip is a “natural home” for the brand.
“It’s the crossroads of the world. People come from all over to Las Vegas, and so to have our brand here we felt was really important,” Link says. At the grand opening on March 22, Link also spoke about why they chose to take up residency at The Forum Shops, describing it as a “marrying” of Caesars’ Italian history with theirs. Besides being known for detailed craftsmanship, Furla prides itself on being a high-end brand that is accessible to a broad range of women. “Our brand’s about being an inclusive luxury brand and we love that about The Forum Shops, that it kind of speaks to everyone no matter how much you have to spend.” The shopper who may not be able to afford that $1,200 Gucci shoulder bag can instead splurge on a Furla Metropolis Crossbody—the line’s most popular seller—starting at $298.
The brand has evolved with the times and features a customizable line called My Play Furla. By letting you choose from a variety of different flaps (at least 12 per season) you can create a bag that’s suited to your personal style. It’s a great way to switch your look from day to night or to freshen up your go-to purse. Furla has also embraced the digital age by engaging in social media campaigns.
For example, there’s #TheFurlaSociety on Instagram, which shows the bag reinterpreted as “characters,” as individual and playful as their owners, such as the Furla Toucan (yes, there are adorable toucans adorning the bag) or the Furla Zeus backpack-briefcase hybrid for men. “It’s about the personality of the bag matched with the personality of a person, and how that always comes through no matter if you carry the same bag as your friend, because of your individualism and uniqueness with that product,” Link says. The fashion house has also taken to heart the feedback that the online community has given by going fur-free with its Cruise 19 collection, available starting in November.
The Furla pop-up will be in its current glass pod until it finds a permanent space within the retail center. A portion of the proceeds from its grand opening event went to Make-A-Wish Southern Nevada.