If you’re ever passing through the Linq around sunrise and see about 50 people standing in line, they’re not waiting for the giant wheel to open—they’re waiting for shoes. Geared toward the hardcore sneaker aficionado, the store carries your classic Pumas and Adidas, as well as boutique brands such as the Hundreds and Primitive—and, for the real heads, exclusive models like the KD VI, a pair of psychedelic/graffiti sneakers honoring reigning NBA MVP Kevin Durant. Additional street cred comes from part-owner and NYC rap legend Nas. 12 A.M. Run religiously maintains an Instagram feed that previews incoming merch and sends out alerts as soon as new stock hits the shop.
In the Linq, Instagram.com/12amRun.