Best Local Commercial

Frijoles & Frescas Grilled Tacos

Some people just can’t wait for Taco Tuesday. Such was the case in December 2015 when three burglars broke into Frijoles & Frescas Grilled Tacos. Most would seethe with rage after having their store ransacked, but not Frijoles & Frescas. In response to the incident, the restaurant created a YouTube video from the crime’s surveillance footage called “Burglars Just Want Tacos,” which shows the intruders engaging in their ravenous search for tacos. Nearly three minutes of hilarity ensue as empty registers are ripped out, storage rooms are ransacked and rocks are feebly thrown. At press time, the video had amassed more than 4.5 million views. With numbers like that, Frijoles & Frescas clearly knows how to turn lemons into marketing gold. 7000 W. Charleston Blvd., 702-240-2750; 4811 S. Rainbow Blvd. 702-483-5399, FrijolesAndFrescas.com.

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