Tide's out—or more accurately, never came in—for Surf: The Musical
Just after the Beach Boys-flavored musical began paddling out into the crowded Vegas entertainment scene, the Strip's latest jukeboxer is set to close next week, only four weeks past its July 17 official opening, which was preceded by nearly three weeks of previews.
Weak ticket sales since the opening reportedly hastened the decision to let Surf disappear beneath the waves.
"After careful consideration, the producers of Surf: The Musical have decided that the current run of their show will end on Aug. 15," reads a statement released by the show's publicists. "Although we remain proud of our current show, we are looking into options at making the show even better."
Whether that means what it seems to mean — that the show could be retooled with an eye toward returning — isn't clear.
That's a high-profile blow for both Vegas Broadway shows and anything Broadway-related for the Beach Boys. On one end of the extreme, the Venetian's Phantom—The Las Vegas Spectacular ends its lengthy, six year-plus run on Sept. 2. (See Vegas Seven's next issue, out Aug. 9, for an exclusive interview with Phantom director Hal Prince.) Meanwhile, though Surf is not a Broadway import, director Kristin Hanggi told Vegas Seven before the announcement that plans for the show beyond Vegas might include exporting it to other markets and eventually, Broadway.
"Every show has its own path," she said last week. "You have to listen to the show and it will tell you what to do with it. Vegas was the perfect place for us to start this show. In terms of New York, that's a big question mark we still keep open, but we haven't made up our minds about that."
Meanwhile, though the Beach Boys had no official ties or participation in the show—other than its publishing company signing off on the project—this is failure No. 2 for the group theatrically, after the first show based on their catalog, Good Vibrations, sank on Broadway.