Vegas Seven

lorenzo fertitta

  • Community & Culture

    Best Auction Battle

    For one night, boxing’s biggest promoter and UFC’s brass put their bitter feud on hold in honor of the biggest trash-talker in combat sports history. Top Rank CEO Bob Arum (a longtime mixed-martial-arts critic) promised Lorenzo Fertitta (co-owner of the UFC) that he would say he loved the UFC to help end a bidding war between Fertitta and Dallas Cowboys owner Jerry Jones over a pair of gloves worn by Muhammad Ali in his 1965 title fight against Floyd Patterson, Ali’s first in Las Vegas. “Bob Arum said #ilovetheufc!

  • Fertittas Look to Leverage UFC for Online Gaming

    By David G. Schwartz

    Fertitta Interactive, a company owned by brothers Frank III and Lorenzo Fertitta, is launching its Ultimate Gaming platform this Friday. At first, Ultimate Gaming will offer free poker via Facebook, but as states approve full-fledged Internet gambling, even in the absence of a federal bill, it will let players bet real money on their poker skills.