Pure
2012 Nightclub Awards
Place to Lose Your Nightclub Virginity: Pure
December 20th, 2012
When it’s your “first time,” who doesn’t hope to be delightfully impressed? Get your feet wet at Las Vegas’ first multi-environment megaclub, where you can learn to navigate every nightlife obstacle in one shot, such as how to get a round of drinks through the crowded main-room dance floor to your thirsty co-partiers with little or no drink spillage, or how to tipsily climb stairs in stilettos and a too-short skirt. Read more »
DJ Profile
The Artist Formerly Known as Fergie
Veteran DJ/producer reinvents himself as Rob Güson
October 25th, 2012
On a sunny Las Vegas afternoon, Robert Ferguson eyes the kiddie train circling Town Square, contemplating whether the conductor will let him hop on for a ride since business is slow. The charismatic Northern Ireland native who now calls Vegas home just completed a summer residency at Wet Republic, and will be gigging Nov. 2 and 9 on the patio at Pure. Read more »
Halloween Costume Contests
The Seven Biggest Hauls
October 25th, 2012
For some, Halloween is the one time of the year when it is totally acceptable to dress like a slut. And, yes, even some of you guys use it as an opportunity to show off your dedication to the gym. But for others, it’s a major cash cow where months of elaborate costume constructing (or strategic body-paint planning) result in a major payoff that could earn you more in one night than many people’s annual salary. Here are your seven best chances to score some major moolah. Read more »
DJ Profile
‘No Requests’
Getting to know S.K.A.M. Artist Gusto
October 18th, 2012
Driving around Las Vegas, you’ve possibly noticed the bold black billboards for LAX, advertising resident headliner Gusto. But we wanted to get to know a bit more about the 31-year-old San Francisco-born, L.A.-bred Gustavo Mejia, who now calls Las Vegas home. Thanks to his S.K.A.M. Artist management company, Gusto juggles a busy schedule of gigs that typically includes LAX on Wednesdays, Fridays and Saturdays; Pure on Thursdays, plus Wet Republic and Venus during pool season. Read more »
Gossip
Kendra gets on top of Pure
June 28th, 2012
Kendra Wilkinson was also on the birthday trail, doubling down on celebrating her 27th on June 22 at Pure, as well as her new show, Kendra on Top. You know, just in case you forgot that she was famous for sexy, sex-related sex stuff. … Sex. Read more »
DJ Profile
Sky’s the Limit
LMFAO star Sky Blu pulls double duty at Pure and Wet Republic
May 24th, 2012
Emerging from the considerable shadow of RedFoo’s infamous ’fro, multitalented artist Sky Blu is stepping to the forefront as Las Vegas’ love for LMFAO continues to expand. Following the launch of his newest Las Vegas DJ residency at Wet Republic on May 20, he’ll be poolside again May 27, then keep it going at Pure that night for a double-dose of “Who Came to Party!?” Read more »
Gossip
Club gig bad for Wentz’s feet
April 26th, 2012
Now that Fall Out Boy is done, Pete Wentz has turned to electronic music to fill the emo-shaped hole in his heart. His two-man operation, Black Cards, had a gig along with Spencer Peterson at Pure on April 21. And that’s when the wrath of osteology struck. Read more »
DJ Profile
All Aboard the S.S. Chromeo
The electrofunk duo of Dave 1 and P-Thugg launch their new residency and assign homework to listeners
April 5th, 2012
Hall & Oats. Klymaax. Zapp? All are typical passengers you can expect on the S.S. Chromeo, as well as the personal favorites of and inspirations for the duo of Dave 1 (David Macklovitch) and P-Thugg (Patrick Gemayel). The two met as teens in Montreal and bonded over a love of funk, hip-hop and old-ass computer equipment. Read more »
Gossip
Romance Written in the Stars at Pure
February 16th, 2012
There are plenty of reasons to want to spend your Valentine’s Day with flotation devices. Like if you were scheduled for a Feb. 14 jaunt around the Tyrrhenian Sea with Capt. Francesco Schettino, or if you were Ice-T and two of them were attached to your wife. Read more »




